Mark Yoshitake, director of Alexa Skills, explains that the updated Alexa Food Skills API “incorporates state-of-the-art techniques in conversational Al to make the ordering process through Alexa more intuitive.” Now, customers can order through Alexa, from start to finish. When you ask Alexa to order Panera for you, the voice assistant won’t open a skill like it would when you try to order Dominos, for example. Alexa itself knows the Panera menu and takes care of your order for you without you having to enable a skill. Also: How to turn your old Fire tablet into an Echo Show To order through Alexa, customers need an Echo Show device and a MyPanera membership, a free loyalty program that lets customers redeem rewards and join the Unlimited Sip Club, which is also available through Alexa. The payment method used for orders will be that which is saved to the MyPanera account.