Yes, I got grouchy. What are you going to do about it? At times like these, I sit and read, sit, and watch sports, or sit on my stationary bike, read, and watch sports. Once a day, I ventured to the mailbox, just to see which nefariously-minded financial planner, mortgage broker, or realtor was trying to hawk their soiled wares. With a suitably absent mind, I picked them up and took them inside. It looked like I’d been ordering books again, a difficult habit to shake. Then, I looked at the parcel on top and stared for a few seconds. Perhaps this happens to you all the time. Perhaps you live somewhere where it rains far more than here. To me, this simple gesture conjured a real human being who’d bothered to consider the weather and do something to please another human being. Just because. Sadly, I received no revelations from the company. In our greed and laziness – oh, come on, please admit it – we often forget the people who work hard and, all too often, thanklessly. They deliver us something we might easily find in a store. If only we shifted ourselves off of the sofa and toward the door. They go to warehouse work in the rain, while we work from home. They drive vans filled with surveillance technology to bring the nation its hairspray, underwear, and household goods. Sometimes, they don’t even have time for urination. Yet still someone, somewhere, still bothered to consider the lazy oaf at home that is me. Many say brands are created by brilliant minds and oddly-dressed ad agency personnel. Very often, though, it’s the actions of individual employees that reinforce, and sometimes even create, a positive image for a brand. If only all companies could treat their employees as if they understood that.
